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Title details for Video Marketing for Libraries by Heather A. Dalal - Available

Video Marketing for Libraries

by Heather A. Dalal
Robin O'Hanlon
ebook
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Today's libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.
Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library's resources & services by producing your own videos.
This book will guide you through:
·gaining internal support
·crafting a clear message
·building the library's audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact
Expand title description text

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Language Arts Nonfiction

Languages

English

Today's libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.
Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library's resources & services by producing your own videos.
This book will guide you through:
·gaining internal support
·crafting a clear message
·building the library's audience
·writing storyboards and scripts
·casting and rehearsing actors
·filming and recording voiceover, editing, publishing, promoting
·using online tools & animation software
·and assessing impact
Expand title description text
Language Arts Nonfiction